Adidas Yeezy Boost 350 V2 'Dazzling Blue'
The adidas Yeezy Boost 350 V2 launched in September 2016 as the successor to the original 350, introducing a higher collar, redesigned Primeknit pattern, and the now-iconic lateral SPLY-350 stripe. Designed by Kanye West in partnership with adidas, the 350 V2 became the most commercially successful silhouette in the Yeezy line and one of the most culturally significant sneakers of the 2010s. Its blend of performance Boost cushioning with a fashion-driven design bridged the gap between sportswear and high fashion.
The Dazzling Blue colourway builds on a blacked-out Primeknit base with contrasting dark threads woven throughout for tonal texture. A bold royal blue stripe cuts across the lateral side featuring the SPLY-350 branding in black, creating a clean two-tone contrast. The dark semi-translucent rubber outsole and black rope laces keep the rest of the shoe understated.
Full-length adidas Boost midsole wrapped in a semi-translucent TPU cage for responsive cushioning with added structural durability. One-piece black Primeknit upper that stretches and conforms to the foot for a sock-like, adaptive fit. Internal webbing system for midfoot lockdown and support. Reinforced pull tab at the heel for easy on and off. Durable rubber outsole with a geometric tread pattern for multi-surface grip.
Fit: Runs true to size. We recommend going half a size up for a comfortable fit, as the Primeknit upper fits snugly.
Style Code: GY7164
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The Yeezy Boost 350 V2 Dazzling Blue is for anyone who wants the iconic 350 V2 silhouette in a bold, statement colourway. The royal blue stripe against the all-black upper makes it stand out more than tonal Yeezy releases, suiting those who want their sneakers to be the centrepiece of an outfit. Full-length Boost cushioning makes it genuinely comfortable for all-day wear.
The Dazzling Blue 350 V2 pairs well with all-black outfits where the blue stripe becomes the focal point. Try black slim joggers, black cargo trousers, or dark denim with a simple black tee or hoodie to let the colourway do the talking.
The Yeezy Boost 350 V2 sits in the premium lifestyle sneaker space alongside the Nike Air Jordan 1, New Balance 550, and Nike Dunk. Compared to more muted Yeezy 350 V2 colourways like the Onyx or Bone, the Dazzling Blue makes a stronger visual statement with its contrasting blue stripe. Its Boost cushioning gives it a comfort advantage over most fashion-first sneakers in the same price bracket.
The Yeezy Boost 350 V2 fits snugly due to the stretchy Primeknit upper. We recommend going half a size up from your usual UK size for a more comfortable fit, especially if you have wider feet.
Boost is adidas' premium cushioning technology made from thousands of fused TPU pellets that compress and spring back with every step. It delivers lightweight, responsive energy return and remains comfortable for all-day wear in any temperature.
The Dazzling Blue colourway is a unisex release available in UK sizes 3.5 to 12.5, covering both men's and women's sizing. Order your usual UK size (half up if between sizes) regardless of gender.
We recommend spot cleaning the Primeknit upper with a soft brush or damp cloth and mild soap. Avoid machine washing as this can damage the knit structure and Boost midsole. Allow them to air dry naturally away from direct heat or sunlight.
