Jordan 1 Retro High OG 'Bubble Gum'
The Air Jordan 1 was designed by Peter Moore in 1985 as Michael Jordan's first signature shoe with Nike, and it remains one of the most iconic sneakers ever made. Originally a performance basketball shoe, the Jordan 1 High OG was famously banned by the NBA for breaking uniform rules, which only fuelled its cultural significance. Today it sits at the heart of sneaker culture as a lifestyle staple worn across streetwear, fashion, and everyday casual fits.
The Bubble Gum colourway pairs glossy pink patent leather on the toe box, heel overlay, and collar with a crisp white leather quarter panel and obsidian accents across the Swoosh, eyestay, and forefoot overlay. The pink-tinted rubber outsole features a printed bubblegum splat detail, tying the playful theme together. White laces and Nike Air tongue branding keep the look clean and balanced.
Glossy pink patent leather on the toe box, heel overlay, and collar for a premium finish with standout visual depth. Obsidian leather Swoosh, eyestay, and forefoot overlay following the classic Black Toe colour blocking. Encapsulated Nike Air cushioning in the heel for lightweight, responsive impact protection. High-top construction with a padded collar for ankle support and all-day comfort. Pink-tinted rubber outsole with a printed bubblegum splat graphic and durable multi-surface traction.
Fit: Runs true to size. We recommend ordering your usual UK size.
Style Code: DD9335-641
- Standard: £3.99 flat rate, or FREE on orders over £100
- Standard delivery in 2-5 working days
- Express: £5.99 flat rate, delivered in 1-2 working days
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- Returns accepted within 14 days of delivery
- Items must be unworn with all original tags attached
- Exchanges and store credit available
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Contact support@hoodlumsuk.com to initiate a return
The Jordan 1 High OG Bubble Gum is designed for women who want a statement sneaker with heritage credentials. The patent leather accents and pink tones make it a standout for anyone after a bold, feminine take on the classic Jordan 1 silhouette. Nike Air cushioning in the heel means it is genuinely comfortable for all-day wear, not just a collector's shelf piece.
The Bubble Gum Jordan 1 High pairs naturally with light-wash denim, wide-leg trousers, or oversized joggers. The pink patent leather pops against neutral outfits, while the obsidian and white tones keep it grounded enough for everyday wear.
The Jordan 1 High OG sits in the same tier as the Nike Dunk High and Air Force 1 High as a classic high-top silhouette. Compared to the standard Jordan 1 High OG colourways, the Bubble Gum edition stands out with its glossy patent leather finish, which gives it a more premium, dressed-up feel. It appeals to the same audience as the Jordan 1 Satin or Jordan 1 SE releases that use elevated materials beyond standard tumbled leather.
Yes, the Air Jordan 1 High OG runs true to size. We recommend ordering your usual UK size. The leather upper moulds to the foot over time for a comfortable, personalised fit.
The Bubble Gum edition features glossy pink patent leather panels on the toe box, heel, and collar, which is a departure from the standard matte leather used on most Jordan 1 colourways. It also includes a printed bubblegum splat graphic on the outsole, custom hang tag, and extra pink and white laces.
Yes, the Bubble Gum (Atmosphere) colourway is a women's exclusive release, available in women's sizing. However, anyone can wear them by converting to their equivalent men's or UK size using a standard size conversion chart.
Wipe the patent leather panels with a soft damp cloth to remove marks and restore shine. Avoid harsh cleaning products or abrasive materials as these can damage the glossy finish. For the matte leather and midsole, use a mild soap solution and allow the shoe to air dry naturally.
