Air Jordan 4 Retro 'Bred Reimagined'
The Air Jordan 4 was designed by Tinker Hatfield and first released in 1989, becoming the first Jordan model to achieve a global release. The Bred colourway is forever linked to Michael Jordan's iconic buzzer-beater over Craig Ehlo in the 1989 NBA Playoffs, known as "The Shot." The Reimagined series by Jordan Brand reinterprets classic colourways with updated materials and construction, with the Bred Reimagined replacing nubuck with premium leather while keeping the original design details intact.
The Bred colourway is one of the four original 1989 Air Jordan 4 colour schemes. This Reimagined edition features a black full-grain leather upper replacing the original nubuck, with cement grey molded eyelets and inner lining. Fire Red accents appear on the Jumpman tongue logo and portions of the rubber outsole. A summit white midsole with Nike Air branding on the heel and a pre-distressed outsole in cement grey and fire red complete the iconic palette.
Premium full-grain black leather upper replacing the traditional nubuck for a smoother, more refined construction. Nike Air branding on the heel tab for heritage authenticity. Encapsulated Air-Sole cushioning in the forefoot and exposed Air unit in the heel for responsive, lightweight comfort. Pre-distressed rubber outsole with herringbone traction pattern for a subtle vintage aesthetic. Re-engineered 1989 shape around the toe box for improved fit and feel.
Fit: Runs true to size. We recommend ordering your usual UK size. Each variant lists UK, US, and EU sizing for easy reference.
Style Code: FV5029-006
- Standard: £3.99 flat rate, or FREE on orders over £100
- Standard delivery in 2-5 working days
- Express: £5.99 flat rate, delivered in 1-2 working days
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- International shipping available to select destinations
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- Returns accepted within 14 days of delivery
- Items must be unworn with all original tags attached
- Exchanges and store credit available
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Contact support@hoodlumsuk.com to initiate a return
The Air Jordan 4 Bred Reimagined is for sneaker collectors and Jordan enthusiasts who want to own the most iconic Jordan 4 colourway in a premium, modernised construction. The leather upper offers a refined alternative to the traditional nubuck for those who prefer a smoother finish. Available in both GS and adult sizing with UK/US/EU conversions, it is accessible to a wide range of sneaker fans.
The Bred Reimagined's black, red, and grey palette is one of the most versatile and iconic in the Jordan lineup. It pairs naturally with all-black outfits, dark denim, grey joggers, or any outfit where you want the shoes to make a statement. The red accents add just enough pop to stand out without overwhelming the rest of your fit.
The Bred Reimagined sits at the pinnacle of the Jordan 4 lineup alongside the OG Bred, White Cement, and Undefeated collaborations. Compared to the 2019 OG Bred retro, the Reimagined offers a premium leather construction instead of nubuck, creating a smoother, more refined aesthetic. For anyone choosing between this and other dark-toned Jordan 4s like the Black Cat or Fear, the Bred Reimagined carries the strongest historical significance through its connection to "The Shot" and the original 1989 release.
Yes, the Bred Reimagined runs true to size across both GS and adult sizing. We recommend ordering your usual UK size. The full-grain leather upper provides a comfortable, secure fit straight out of the box. Each variant lists UK, US, and EU sizing for easy reference.
The Bred Reimagined replaces the original 1989 nubuck upper with premium full-grain black leather, giving the shoe a smoother, more refined look. The overall colourway and design details remain the same, including Nike Air heel branding, grey eyelets, and fire red accents. The shoe also uses the re-engineered 1989 shape for an improved fit and features a pre-distressed outsole for a subtle vintage touch.
HOODLUMS stocks both Grade School (GS) sizes from UK 3 to UK 6 and Adult sizes from UK 6 to UK 12, including half sizes. Each variant is listed with UK, US, and EU conversions so you can find your exact size regardless of which sizing system you use.
We recommend using a soft brush or damp cloth with mild soap to clean the leather upper. The full-grain leather is more resilient than nubuck but should still be kept away from excessive water. For the white midsole and pre-distressed outsole, a dedicated sneaker cleaner works well. Allow them to air dry naturally away from direct heat.
